In 2023, TRARUN established a partnership with the GLUNA brand. This collaboration is a deep strategic alliance based on their shared market positioning and product philosophy, integrating both parties' advantages in research, development, and sales to create products that better meet the needs of trail runners.
GLUNA was founded in 2014. The brand name GLUNA originates from Luna, the goddess of moonlight in Greek mythology, symbolizing light, bravery, and hope. The word "GLUNA" seems like a mysterious code of nature, integrating the meanings of "glorious" and "luna". It symbolizes that the brand is like the bright moon hanging high in the night sky, illuminating the path for brave explorers in the darkness of the outdoors. It also hopes that all the brand's audience of GLUNA possess the spirit of active exploration and brave struggle. Dedicated to providing professional, safe, high-quality, and high-performance outdoor gear for outdoor enthusiasts. With the rise of outdoor sports culture, urban populations have become increasingly eager to reconnect with nature, seeking the tranquility they crave. As a result, there has been a growing demand for outdoor gear that combines different styles and functionalities. In response to these needs, GLUNA offers a variety of options tailored to different terrains and weather conditions, helping urbanites embrace the outdoors, fall in love with nature, conquer challenges, and enjoy outdoor sports experiences.
Since its inception, GLUNA has placed user experience and real-world outdoor needs at the core of its design philosophy. The brand not only focuses on the performance parameters of its gear but also emphasizes comfort and long-term support for users. Whether it’s trail runners tackling complex terrains, hikers exploring natural secrets, or adventurers focused on long-distance wilderness expeditions, GLUNA aims to enhance the outdoor experience for all users, providing them with more professional and high-quality gear options.
During the cooperation, Trarun provided information on customer preferences, wearing habits, and product feedback in different regions, and Gluna provided cutting-edge technology to jointly provide consumers with comfortable and high-performance off-road equipment. For example, the single-layer mesh upper we designed is lighter and more breathable. The double buckle of the shoelaces avoids the risk of the shoelaces loosening during the competition. The hollow sole and carbon fiber sole protect the feet while being extremely lightweight. The nitrogen-filled midsole in the off-road running shoe can provide up to 80% energy feedback, reduce the impact of uneven terrain on the user's ankles and knees, and allow users to focus on the off-road running experience and avoid the discomfort caused by bad shoes. These technological breakthroughs can bring users a better product experience. In general, since the cooperation, good feedback has been achieved for the win-win situation of users, Trarun, and Gluna.
Looking ahead, TRARUN and GLUNA will continue to deepen their cooperation, launching more professional gear to meet the evolving needs of outdoor enthusiasts. They will continue to push for more sustainable and higher-quality products in the outdoor trail running sector. The partnership will focus on the changing needs of trail runners, offering full-series gear for different seasons and climates, functional apparel for extreme environments, and specialized designs for various user groups (such as amateur enthusiasts and elite athletes). Through continuous innovation, both brands aim to promote environmental sustainability, encouraging people to explore nature with safe, comfortable, and high-performance trail running gear, while fully enjoying the outdoor trail running experience.
